Orange Model Management is one of many modeling agencies in Toronto. With more aspiring models than ever, it’s crucial to find the right agency for you. So, does Orange Model Management stand out in a sea of agencies to choose from in Toronto? Let’s look at some reviews and find out!
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About Orange Model Management
According to their website, Orange Model Management was established in 2006 and has offices in Toronto and Montreal. They represent professional models and actors and develop new talent for film/TV, fashion, or editorial work. Orange Model Management prides itself on representing diverse models and actors. They represent men and women of all ages, backgrounds, nationalities, and sizes.
Orange Model Management’s Roster of Models
Evaluating an agency’s roster of models is the best way to gauge its success and reputation in the modeling industry. So how does Orange Model Management measure up?
Men
Orange Model Management’s roster of male models is minimal. With only 5 men represented for a modeling roster and 12 men for lifestyle/commercial modeling, it’s hard to say that this is an established and successful agency. If an agency has been around since 2006 and has yet to grow its roster with more male models, it’s a cause for concern. In addition, the Montreal roster is minimal as well.
Lastly, the male models’ portfolio quality does not stand out as professional. Usually, established modeling agencies will have a variety of professional photos or pictures from recent commercial/paid photoshoots.
Women
The roster for women seems to have a higher number. With 19 women represented in their modeling roster and 17 in the commercial/lifestyle roster. Their Montreal division has even fewer models in both modeling and commercial sections. However, this number is still meager compared to recognized agencies such as Anita Norris or B&M.
Lastly, the portfolio quality of female models lacks professional quality. Established modeling agencies usually showcase an assortment of premium shots or visuals from specifically curated images in their portfolio.
Development
There is no dedicated development section on their website. Usually, modeling agencies provide a roster for new faces/talent they are developing. This can be an excellent way for aspiring models to try and get noticed by potential clients who are willing to hire a fresh face due to budgetary restrictions or even find a look that fits their requirements regardless of experience. Without this section, it’s difficult to tell how seriously Orange Model Management takes its development process.
Is Orange Model Management a Scam?
The most important question to ask when reviewing an agency is whether or not it’s a scam. Let’s take a look at the publicly available data and see if it’s legit.
Model Roster Diversity
With most modeling agencies in Toronto aiming to diversify their roster with plus size, colored, and LGBTQ models, Orange Model Management does not seem to be following the trend. Despite their website claiming to represent models from all backgrounds, nationalities, and sizes, there is a lack of plus-size or colored models in their portfolio. This could suggest that Orange Model Management is not actively looking for diverse talent, which could lead potential clients away from them when scouting for models.
So, if you’re looking for a diverse modeling agency, we do not recommend Orange Model Management.
Agency Recruitment Process
According to several testimonials and first-hand knowledge of models in Toronto, Orange Model Management is said to be persistent, pushy, and often deceptive in its recruitment process. In addition, Orange Model Management does charge a recruitment fee of almost $400 for a portfolio and comp cards.
Google Reviews
Google reviews are not glamorous. There are several reviews about people feeling pressured to sign on and pay their fees. Also, represented individuals felt ignored after signing on and not getting the expected visibility. With 3.5 stars out of 5, it’s challenging to paint a positive picture of Orange Model Management.
Website
The website is minimalistic. However, when done right can be an excellent tool for agencies to showcase their talent and portfolio. Unfortunately, there is little about the correlation between the brands mentioned and their models. This could make potential clients skeptical about the credibility of the agency.
Orange Model Management Model Portfolio Quality
As mentioned before, the portfolio quality of Orange Model Management’s male and female models does not stand out as professional. Usually, established modeling agencies will have a variety of professional photos or pictures from recent commercial/paid photoshoots.
Is Orange Model Management Scam or Not?
We do not call agencies a scam; we recommend doing further research yourself. However, we do not recommend Orange Model Management as they fail to meet the criteria of a professional modeling agency. With a minimalistic website, lack of diversity in their model roster, and questionable recruitment process, it’s best to look at other reputable agencies before signing up with Orange Model Management.
Social Media
Instagram is a great platform to evaluate the quality of an agency’s portfolio. Unfortunately, Orange Model Management does not have a real presence on Instagram. With evidence of limited community interaction and a large number of followers, it is difficult to establish the said followers to be authentic and not paid.
Orange Model Management’s Checklist
Photo Mill
A photo mill is a type of modeling agency that mainly focuses on charging models for photoshoots as part of the recruitment process. This type of recruitment process can often be deceptive and misleading as it doesn’t necessarily guarantee success within the modeling industry. Reputable modeling agencies do not charge for photoshoots, and they recommend photographers to work with and sometimes even provide a free portfolio that is done in-house.
Is Orange Model Management a Photo Mill?
Yes, Orange Model Management can be classified as a photo mill. As per publicly available data, they require models to pay for their portfolio and comp cards before they sign on with the agency, which isn’t typical for established modeling agencies.
Up-Front Fees
Charging up-front fees from prospective models is not an industry standard practice and can be a red flag. Therefore, if you come across any agency that charges up-front fees, it’s best to do further research before signing up with them.
Orange Model Management Charges Up-Front Fees?
Yes, Orange Model Management does charge up-front fees for their portfolios as a part of their recruitment process. However, this is not an industry standard practice, and it’s advised you do further research before signing up with them.
Mall Scouting Recruitment Process
Mall scouting is when modeling agencies send scouts to malls to find potential models from the public. This type of recruitment process is not recommended, as it can be deceptive and misleading for models.
Is Orange Model Management a Mall Scouting Agency?
No evidence suggests Orange Model Management is a mall scouting agency. They have not mentioned this as part of their recruitment process, nor is there publicly available data about them sending scouts to malls for recruitment.
Forced Signing
Forced or pushy signing is an unethical practice by modeling agencies where they pressure potential models to sign on with them before researching or exploring other options. Usually, agents within the agency mention how they have the potential to be “the next big thing” without providing any evidence or statistics.
Does Orange Model Management Force You to Sign?
Yes, there is publicly available evidence that Orange Model Management is pushy when it comes to signing models on with them. Therefore, it is advised you research the agency and have an understanding of their terms before signing any contracts with them.
The Bottom Line
All in all, Orange Model Management does not necessarily meet the criteria of a professional modeling agency. With a minimalistic website, lack of diversity in their model roster, and questionable recruitment process, it is best to look for other reputable agencies before signing up with Orange Model Management.
The bottom line is we do not recommend Orange Model Management for aspiring models. They do not check the boxes we look for in a reputable modeling agency and should be avoided when searching for an agency. Additionally, if you have already signed with them, it is important to do further research on the contract and any potential red flags before proceeding.