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How Much do Models Earn in Toronto

How Much do Models Earn in Toronto

It is no secret that the modeling industry is a lucrative one. However, many people are curious about just how much models earn in Toronto – and beyond. In this article, we will explore models’ earnings in Canada’s largest city and provide some context for how these incomes vary based on experience, type of modeling work, and other factors.

The Different Types of Models

Generally, models in Toronto can earn anywhere from $50 – $200 an hour depending on their experience level, the modeling type, and the client they are working for. At the lower end of the spectrum, this might include part-time or independent modeling gigs. At the higher end, models can receive much more for campaigns and commercial shoots with major clients.

But, the way models are paid differs based on their type of employment. For example, those who are signed with an agency – usually for full-time work – will receive different rates than independent models who land gigs through their connections and personal portfolios.

Freelance Models

Freelance models are not signed with an agency and usually have to take the initiative to market themselves and actively seek bookings. For this type of modeling work, rates can vary widely based on factors such as experience, the length of the assignment, and how involved it is. Generally, freelance models make around $50 – $200 per hour for standard photo shoots and other assignments.

Models Signed with an Agency

For models who are signed with an agency, the rates they receive tend to be higher than those of freelance models. For a single job, agency models can make anywhere from $200 – $2,000 per hour, depending on the complexity and scope of the project. Additionally, most agencies take a 15% – 20% commission off the model’s total earnings.

Overall, it is clear that models can make a competitive income in Toronto. While freelance models may not receive as high rates as those signed with an agency, they can usually work more flexible hours and in various settings. Ultimately, each type of model has its own pros and cons, so it is essential to consider all the factors before deciding which path to pursue.

Model Salaries Based on Industry

In addition, it is important to consider the industry in which the model works. For instance, fashion and beauty models tend to make more money than those who work in commercial advertising or art modeling. Additionally, certain aspects of a job, such as location, complexity, duration, and usage rights, can further influence how much a model will earn.

eCommerce & Catalog Models

eCommerce and catalog models are professionals who specialize in selling products online or in print catalogs. These models often promote a specific brand or product line through traditional magazine or television ads or more modern digital marketing techniques. The income earned by eCommerce & catalog models varies depending on the type of work they do, as well as their seniority and the number of endorsements they have secured.

In Toronto specifically, experienced eCommerce & catalog models can earn up to $250 per hour for a photo shoot and potentially more for endorsements. Overall, successful eCommerce & Catalog Models can achieve an excellent income for their lifestyle in Toronto and beyond.

Fashion & Beauty Models

Fashion and beauty models in Toronto are those who demonstrate clothing, apparel, makeup, skin-care products, or other personal care goods for commercials and magazines. They often have to participate in long calling hours and long workloads but, in return, can be highly paid for their services. A wide range of salaries can be earned by models working in the fashion/beauty space depending on the type of industry they’re working in and their skillset. Those with experience and skill can likely work for six or even seven figures a year, depending on the number of projects they work on.

Fashion and beauty models looking to work in Toronto should ensure they possess the proper credentials that accompany high fashion modeling professions, such as an impressive portfolio, before seeking out contract opportunities.

Editorial Models

Editorial models are individuals that appear in print advertisements, magazines, and photographs as representatives of a particular brand. They are often attractive and well-dressed and have the ability to project a particular image that accurately represents a company or product. In Toronto, editorial models can earn substantial amounts for their work.

On average, models may expect to take home between $200 and $1,000 per hour for their services, depending on their experience level, the complexity of each job, and the type of promotion involved as such editorial modeling is an exciting career option for anyone with a creative flair who enjoys being in front of the camera.

Runway Models

Runway models are fashion models who typically work on the runway during fashion shows, and their primary responsibility is to showcase and display designer clothing. Though it may appear glamorous, the job of a runway model is rigorous and demanding – they must be constantly aware of their posture, facial expression, and ability to move gracefully in often uncomfortable apparel.

Additionally, runway models in Toronto pay rates can vary widely from job to job, often reaching as little as $100 an hour for high-profile shows. That being said, significant agencies in the city can charge anywhere between $300 and $1,000 for leading modeling jobs. As one might expect, additional experience or notoriety can lead to higher pay accordingly.

Tips to Advance Your Modeling Career for a Better Pay

If you are looking for ways to advance your modeling career for better pay, there are some key tips that you should keep in mind.

  • Create a professional portfolio showcasing your best work to showcase your skill set to potential employers.
  • Develop your social media following and presence, as it can be a great way of leveraging yourself and showing off your skills.
  • Attend open calls, auditions, and castings whenever possible to network with industry professionals.
  • Keep a positive attitude and stay determined even when times get tough. This can help you land better opportunities in the long run.
  • Be prepared to take on new challenges and projects as they come your way in order to advance within the modeling industry.
  • Ensure that you are up-to-date with the latest trends and looks in the fashion world, as this will make you more marketable.
  • Be willing to take risks and step outside of your comfort zone to pursue new opportunities that can lead to higher pay.

By following these tips, models in Toronto can achieve an excellent income for their lifestyle in the city and beyond. With dedication and a positive attitude, there’s no telling what you can accomplish in the modeling industry.


Above all, it’s important to remember that hard work and dedication are key when it comes to achieving success as a model in Toronto. Working with reputable modeling agencies and staying current on industry trends can help boost your career and increase your earning potential. With the right attitude, you can make a great living as a model in Toronto.