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eCommerce Modeling: How to Break Into the Industry

eCommerce Modeling: How to Break Into the Industry

Are you finding it tough to enter the fashion modeling world? Noticed the move from catalogs to online shopping and want to adapt? Don’t worry, eCommerce modeling is a more inclusive option for aspiring models. But knowing how to become an eCommerce model can be tricky. To succeed, it’s vital to grasp the unique aspects of eCommerce modeling.

With the right guidance, you can use this opportunity to kickstart a thrilling career. In this blog post, we’ll cover the ins and outs of eCommerce modeling and provide a step-by-step guide for entering this booming industry. Get ready to chase your dreams and embrace the future of modeling!

What is eCommerce Modeling?

eCommerce modeling is the process of showcasing products online for customers to browse and purchase. This type of modeling is less restrictive than fashion or runway modeling and often features models acting as human mannequins without showing their faces. With the growth of online shopping, eCommerce models have become increasingly important in helping brands sell their products to a wider audience.

The Shift from Catalog to eCommerce Modeling

Traditional fashion catalogs have been on the decline due to the rise of eCommerce platforms, which offer customers the convenience of browsing and buying products online. As a result, the demand for catalog models has decreased, and the role has evolved into eCommerce modeling. The main difference between the two is that eCommerce models primarily showcase products on websites and social media platforms, whereas catalog models were featured in print materials.

The Appeal of eCommerce Modeling

One of the major advantages of eCommerce modeling is its inclusivity. Unlike fashion or runway modeling, which often has strict height and body requirements, eCommerce modeling is more accessible to a diverse range of individuals. Brands are increasingly using a variety of models to represent their target audience and appeal to a wider range of customers.

However, it’s important to note that the modeling industry can be incredibly competitive. According to Pew Research Canada, 62% of women and 78% of men quit modeling within two years due to factors such as lack of job bookings, the cutthroat atmosphere of the industry, or lack of time to invest in their careers. Despite these challenges, eCommerce modeling offers a unique opportunity for those who are passionate about fashion and looking to break into the industry.

A Step-by-Step Guide to Becoming an eCommerce Model

Step 1: Evaluate Your Skills and Attributes

Before pursuing a career in eCommerce modeling, it’s essential to evaluate your own strengths and weaknesses. Consider your height, photogenic ability, posing skills, and teamwork capabilities. While eCommerce modeling is less restrictive than other types of modeling, it’s still important to have a strong foundation in these areas to excel in the industry.

Step 2: Research the Modeling Industry

Understanding the various types of modeling and the intricacies of the industry is crucial for aspiring eCommerce models. Research different types of modeling, such as fashion, runway, and commercial modeling, to determine which type best aligns with your skills and interests.

Step 3: Gain Experience and Build Your Portfolio

Before approaching modeling agencies, it’s important to gain some experience and build your portfolio. This can be achieved by collaborating with new photographers or friends who are interested in photography. Participating in photo shoots will help you refine your posing skills and give you a better understanding of how to work with photographers.

Step 4: Choose the Right Modeling Agency

Finding the right modeling agency is essential for a successful career in eCommerce modeling. Research reputable agencies that specialize in eCommerce modeling and have a solid track record of placing models in high-profile jobs. Be cautious of modeling agency scams, which may require upfront payment, make unfulfilled promises, force models to sign contracts, or sell photos instead of providing jobs.

Step 5: Apply to Modeling Agencies

Once you’ve identified a list of reputable modeling agencies, follow their submission guidelines to apply. This may involve attending open calls or sending photos and information through their websites. Be prepared for interviews and testing sessions, as these are common steps in the application process. If you’re successful, you’ll be well on your way to breaking into the world of eCommerce modeling.

Step 6: Attend Go-Sees and Network

Go-sees are appointments where models meet with potential clients or casting directors to showcase their look and skills. These appointments are an essential part of the eCommerce modeling industry, as they often lead to job bookings. Ensure you’re punctual, well-groomed, and professional during go-sees to make a positive impression.

Networking is also crucial in the modeling industry. Attend industry events, engage with other models and professionals on social media, and always be open to making new connections. This will help you stay informed about the latest trends and job opportunities in the eCommerce modeling world.

Step 7: Invest in a Professional Portfolio for eCommerce Modeling

A professional portfolio is a collection of your best work, showcasing your modeling skills and versatility. Investing in a high-quality portfolio is crucial, as it’s often the first thing clients and agencies will look at when considering you for a job. Your portfolio should include a variety of shots that highlight your strengths and ability to model different types of products and styles.

Step 8: Stay Committed and Continue Learning

The eCommerce modeling industry can be incredibly competitive, so it’s important to stay committed and continually refine your skills. Attend workshops, learn from experienced models, and stay up-to-date on industry trends to ensure you’re always improving and staying relevant in the ever-evolving world of eCommerce modeling.


eCommerce modeling is a rapidly growing sector within the fashion industry, offering aspiring models a unique and inclusive opportunity to showcase their skills and pursue a fulfilling career. By following the steps outlined in this guide, you’ll be well-prepared to break into the eCommerce modeling world and build a successful career in this exciting field. Remember to stay committed, continually learn and adapt, and always be open to new opportunities to ensure your success as an eCommerce model.